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PALMERS PT

Case Study: Palmers PT – From 700 to 450,000 Followers in 2 Years

The Challenge

When Palmers PT first approached Re-Lyt, the brand had fewer than 700 Instagram followers, limited content output, and no clear digital strategy. Despite strong personal training credentials, the business struggled to convert social presence into real sales and client growth.

Our Approach

Re-Lyt partnered with Palmers PT to build a scalable online fitness brand. Our work included:
 

  • Developing a content strategy centred on personal training, fitness tips, and collaborations.

  • Producing consistent short-form video and branded content for Instagram and TikTok.

  • Structuring and pricing Palmers PT’s online coaching packages to increase profitability.

  • Designing and launching the “How to Train Like Cole Palmer” ebook, leveraging high-profile football collaborations to generate sales and awareness.

The Results

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  • Instagram growth: From 700 followers to over 400,000 in just 2 years.

  • Sales success: Transitioned from £30/hour PT sessions to a scalable £250–£299/month online coaching model.

  • Content impact: Multiple viral posts, including one generating over 20 million views.

  • Ebook launch: The How to Train Like Cole Palmer ebook generated thousands of pounds in revenue in its opening months, creating a new digital revenue stream.

  • Brand elevation: Palmers PT became a recognisable name in the online fitness space, with credibility boosted through high-profile collaborations and consistent, high-quality content.

200%

INCREASE IN WEBSITE TRAFFIC

57,000%

BOOST IN SOCIAL MEDIA FOLLOWERS

330%

UPLIFT IN OVERALL SALES

ALL PROJECTS

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